CDK Global

Service Connect is the FASTEST way for you to get CDK Support — AND it’s much faster than the phone. There's no waiting on hold, trying to remember your CMF number or wading through endless prompts. There’s so many great advantages of Service Connect, but here are the top 10 things you need to know.
Most dealerships use a Business Development Center (BDC) to help fill the pipeline for vehicle sales. But a much smaller number of dealers take full advantage of a BDC to deliver more Service business.
Forrester's recent report on "The Age of the Empowered Customer" really gets you thinking. Chief Customer Experience Officer, Tony Graham penned his thoughts about what the auto retail industry can do to serve customers in this new era.
The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers.
You’ve been hearing all about it: data. But, now that you’ve got it, what should you do with it? Check out our latest infographic on why it’s important to understand your data.

It’s all about that data. If you go to any marketing or digital conference nowadays, you’ll hear the word data over and over again. Not only because there’s so much of it available, but because the proper use of it allows businesses to make informed decisions that translate to profit. As more and more dealerships realize the importance of it and start implementing analytics solutions, it’s important to know how to do so to get the most out of your data.

After the initial sale, wondering how you can keep the “romance” alive with your customers? What should you do before, during and after the first date? Look no further.